How to Leverage Social Media Metrics for maximum impact
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“You can't improve on it unless you measure it”. This hold true for the social media effort of your organization. Social Media can be categorized into 3 types of media – Owned media, Earned media and Paid media. Owned media is the one where the brand operates its own media – social media channels, blogging channels and affiliate channels. Earned Media are the media that is generated about the brand from customer, prospects, analyst and even employees. Paid media – here the brand pays to put their content in the media channels owned by others – influencers, agencies etc. In this blog, we will explain: Some metrics to track social media. Deep dive into one of the key metrics on Share of Voice (SoV). Key Success parameters for SoV. · Social Media Metrics Key metrics are listed below. For Benchmarks, you can refer to this nice blog. What is Social Share of Voice SoV ? Share of Voice (SoV) is the percentage of your organization’s social and digital mentions in not owned