I have been using VINE app for some time. This start up was recently acquired by Twitter. My first impression - it is a WINNER. Twitter got popular as it was an convenient way to blog - easier to micro blog than blog. What vine promises is a video clip site - 6 seconds video looping to convey the message. As of now, it is available for apple ios and the android version is on the anvil. I am very excited creating my own video clips and you can see one of my creativity here. The four reasons which makes me feel that Vine is a app to watch out for in future are:
1.) Simplied User Interface : Very few tabs/ buttons on the app screen. Looks easy to eyes and very intuitive to use.
2.) Simplified functionality: The site does what it is meant to do -captures videos - nothing more or nothing less. Even there is an easy to understand video for the first time users to make and share their first video.
3.) Adherence to social media guidelines: As an analogy, it is a twitter for video clips. Privacy is something which can be improved upon and i believe with more twitter integration those will part of the package.
4.) Business use: Now, talking about business, these app can be explored for social marketing. It is a twitter for the youtubes. Most of the social media prediction bet on use of visual media for effective knowledge dissemination. Now 6 seconds video will unleash creativity for product managers to showcase their product in a cost effective manner. Studies suggest that the initial attention span for user is 3 seconds and looking at what vine has to offer for the digital marketers, we have a winner here. I came across a blog "6 Tips on How to Use Twitter’s New Vine Video App for Marketing" which illustrates the social marketing aspects in detail. Another interesting blog which suggests other ways we can make Vine work for Marketing.
This is my first attempt in reviewing an app. Hopefully you like it. Look forwards to your views and reviews.