Wednesday, September 18, 2019
Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now https://t.co/mzJXi7k6d1
Source: @subhankarP September 18, 2019 at 12:46PM
Saturday, September 14, 2019
Monday, August 6, 2018
In general, the use of Employee advocacy enhances the social media reach by 500+%. It increase the brand equity by 20% (internal research).
I have tried to list some of the free tools/apps which can be used for employee advocacy - these are the tools/ apps which works best for
1.) Email : Email continues to be one the best employee advocacy tool. It can be easily created. The main task here is to send information to employees which they will feel good to share with others. So , the content of the email is critical. It is advisable to avoid generic newsletter. In case it unavoidable, try segregating the newsletter into different groups so that your target employee easily finds the group and reads/ shares the information. There should be consistency in the quality of content in the newsletter. You can keep the newsletter weekly/ biweekly and try not to skip it. For consistency, you can use various curation tools. Feedly can be one tools which can use.
2.) 3rd Party tools : Use tools like paper.li and list.ly . You can automate the content curation by using zapier and ifttt. For more details, you can reach out to me at firstname.lastname@example.org
3.) Use LinkedIn Page: You can create a group or use a company showcase page. You can then keep curating the content which you want your users to share.
Here i have steered away from corporate employee advocacy tools and given some options for free/ easily available apps.
Do let me know your thoughts/ feedback in the comments sections.
Tuesday, June 14, 2016
We have seen unprecedented advancement in the applicability of digital economy over the last decade. Some of the tectonic changes are:
- Proliferation of shared economy - which systems playing its part in connecting the supply and demand side and cutting off the intermediary. Uberization has become a buzz word
- Social network has enabled information exchange at all the levels. Companies are using crowdsourcing to design and enhance their product design.
The recent acquisition of Microsoft are in line with these 2 shifts. It gives Microsoft a ready access to 430+ Million users. The possibilities are immense - some of the use cases are given below:
1 - Create a network of knowledge profession on the lines of upwork.com and connect it to the sourcing platforms , human resources and vendor platforms.
2 - Create a expert/ knowledge on demand service for the knowledge sector similar to quora.com and connect it to their productivity suite ( MS Outlook, MS Word).
As companies move towards a shared economy to lower their cost of product , this can be worthwhile bet for Microsoft for future. Whether it pays or not, only time will tell. My opinion, it will ....Your comments...
P.S: These opinions are mine only and not of my current or previous employer.
Tuesday, September 29, 2015
To be successful in social media, there are no set rules. One thing which I have observed amongst the successful social media influencers is their passion and belief in this media. There are many resources on the best practices to communicate and amplify your message. Based on my research, I have categorized them as the 3 T’s – Template, Tools and Time for enabling social media effectiveness. These are the set of best practices and free web apps that can be used for your social media activity.
Template: The post should be structured with all the required social properties, i.e., Hashtag, @ references and Links. Based on my research on the engagement rate of my twitter channel, the tweets with clickable elements have twice engagement rate than the tweets without any references. One caveat, please limit the clickable elements to a maximum of 4 in your social posts. As per statistics, the engagement decreases as we increase the clickable elements to more than 4.
Tools: This is a critical element for your social media effectiveness. There are primarily 3 categories of tools:
Listening Tools: These tools are helpful in curating information. You can organize your feeds using these tools. Some of the tools which can be used:
- Feedly – for aggregating the RSS feeds
- Paper.li – For aggregating the twitter feeds
- Juice.li, an IOS APP from paper.li – suggests the best feeds which can be shared to your network by knowing the preferences of your followers
- BuzzSumo and Rightrelevance – For search based curated items based on your interest area
- Google Alerts and Newsletters – Any specific newsletters based on your interest area
Scheduling Tools: Schedule Tools help you to schedule your social posts – Some of the free tools which are used:
- Buffer: The free edition has a maximum of 10 posting which you can schedule in advance. Supports picture uploads
- IFTTT/ Zapier: To schedule social posting, thank followers and follow up on mentions
Analytical Tools: These tools will enable you on understanding the adoption and amplification of content. Apart from the analytics provided by the native applications like Twitter, Facebook etc., you can also use this tools for a periodic summary
- Klout – It features the most engaged social posts
- Socialbro – It provides a weekly summary on your account status – follower changes, content adoptions etc.
There are other similar tools as well. In case you use any other listening tools, please drop in your suggestions in the comments sections.
Time: This is also a critical piece as the average life of social posts are less – For example, a tweet has a median lifespan of 18 minutes. We need to run demography analysis on followers to know the good time to post so that our post is read by maximum readers. We can use the native analytical tools like Twitter and Facebook analytics to understand the demography, run engagement analytics and determine the best schedule time. Some of the best practices for tweets:
- Schedule your post at multiple times during the day in case your demography is distributed across the globe. Please note to change the copy of the content as a repetition of the same content can renege you as a spammer and your accounts can be blocked.
- Have some time gap in between your tweets so that you are not categorized as a BOT.
These are the 3 T’s. Do let me know your comments on this blog. I look forward to your feedback and suggestions in the comments section.
Saturday, July 4, 2015
The five-cloud industry consolidation, and Workday’s target https://t.co/bPxiMGPayX via @sharethis @techsambad— Subhankar Pattanayak (@subhankarP) June 29, 2015
Digital transformation: What the $#%&@! is a business model and why you should care https://t.co/AQ37SorbcB via @Irregulars— Subhankar Pattanayak (@subhankarP) June 30, 2015
In case you want any information to be featured in the weekly digest, please mark your tweet @techsambad to be featured hereHow Digital Collaboration is Fragmenting, and Why It’s a Major Opportunity https://t.co/T63KWbV8VY via @Irregulars— Subhankar Pattanayak (@subhankarP) June 30, 2015
Sunday, June 28, 2015
Click to post links in an email is a nice way of telling your mail readers to just click and submit the message in their preferred social channels.
For example: In the following examples, which was is easier.
Option 1 : Please post the following tweet in your social channels and amplify this message:
"For latest blogs, news and information on digital marketing, please follow #techsambad. www.techsambad.com"
Option 2: Please amplify this message in twitter by clicking here:
By choosing option 2, you are making it more easier for the reader to avoid steps like
- Copy the content
- Opening the twitter
- pasting the content
So basically, clicking the link will avoid this 3 steps and will be more convinient.
I use the following site to create the links for twitter, faebook and all the major social channels.....
I have built an excel utility where you can get multiple messages at a single go. In case you need that, please drop in a mail at email@example.com
Do let me know if you find this useful - In case you have a better way, please put that in comments section.
Photo Credit : Flickr Creative Commons
Saturday, June 27, 2015
As per the latest statistics, we have more than 300 Million twitter users and its the most popular social channel employed by the business.
Majority of the analyst use twitter to amplify the industry related news, articles and thoughts. Following these information can be more enriching than following a particular tech channel. This blog will list a simple way on how we can use the search functionality of twitter to create a daily news stream.
1.) Use the advanced Search functionality of the twitter. You can find this option under "More Options" in the search page. Put the key words that you want to filter for your daily consumption. Please remember to use "OR" in case you want multiple searches. Similarly follow the same process for the words which you do not want to see in your search results. Also, you can put language as an filter. Getting the perfect result will require right searches and right exclusions. Its an iterative process - you cannot achieve 100% success in your first attempt. Just run with your search for couple of weeks with intermittent tweaking to exclude the unwanted results - "feedback loop".
2.) Once, the result is done, you can create an widget which you can use in your blog - like given below: This is my attempt to get all the news from all major enterprise software vendors - As noted in point no.1 - it will not give the perfect result and i ll keep on tweaking the results till i get the perfect one.
<Tweets about SAP OR OR OR Oracle OR OR OR Salesforce OR OR OR Intuit OR OR OR Infor OR OR OR IBM OR OR OR microsoft -Jobs -OR -Consultant -OR -Agile lang:en
3.) You can also use aggregation services like paper.li. You can use the search query in the aggregation software - As a caution, please be absolutely sure about the query before posting it on the aggregation services.
You can find one of weekly aggregated news from my twitter channel here
With this 3 steps in place, you will have either a newspaper ( paper.li) or Tweet stream which will be a ready source for your reference and immediate content consumption...
At least it will save you your daily time of looking into google for site news.
I think it is a efficient way to follow news. Do let me know your thoughts on this..I would be very much interested in learning about any other efficient ways of getting the information "without doing anything" on a daily basis. ....Look forward to your views and reviews.
Photo Credit: https://www.flickr.com/photos/statensarkiver/18863840246/sizes/l
Sunday, June 21, 2015
I am trying to expand my social world by adding Pinterest and curating information on this platform. This Pinterest board is a curation of all information Social media and digital marketing based on my research. If you want to collaborate on the pin, please send me a request at firstname.lastname@example.org.Follow Subhankar's board Digital Marketing Concepts on Pinterest.
Monday, June 8, 2015
Analyst remove the chaff from the grain;
Without them, the entire data analysis will go down the drain.
That is how i would like to describe the contribution of analyst for an meaningful data. Now, some logic to prove my "analysis".
1- We have lots of data which gets captured in a digital selling process - Clickstream, web server information, customer questionnaire etc. - And we require logical and human intervention to determine which data source will be pertinent to which stage of the digital selling cycle and also designing the system to capture the right data - to ensure we are capturing the right data at the right time at the right way. Tools only provides the way, the analyst gives the direction to the logic and help us in reaching the destination. Analyst prepare the blue print of the system to capture the right data.
2. Remove the discrepancies - Tool will give us the result - analyst remove the aberration. For example, in social media - if we use tools we can get our metrics for the social reach. One of the demerit of Social Media is we can trick it to get erroneous results - BOT in terms of false followers, false followers, false applause and false amplification. It will require analyst to use multiple analytical tools to skim the data, remove the redundancies/ fake data and come up with an accurate result. With analyst, we cannot take the inputs of the social tools on its face value.
3. Adding value - Tools will give the analysis and trends. But analyst are required to understand the patten from the analysis and create a feedback loop. For example, the analyst does the analysis on values digital channels for an website and can create recommendation of the best path to follow in the digital journey.
These are a few of the examples - For me "The analyst are the soul for each analysis"......
This essay was written as part of my course on Digital Analytics
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