Saturday, October 19, 2019

Saturday, October 12, 2019

Experiments with R - Textual Analysis of twitter feed

Source: @subhankarP October 12, 2019 at 09:34PM

Wednesday, October 2, 2019

Two basic things to watch out for to secure your organization's future

Photo by Tomasz Frankowski on Unsplash

In this new era of advanced computing and ubiquitous data, modern enterprises should prioritize two critical initiatives in their organization to secure their growth into an uncertain future. The initiatives are:

Leveraging the data

Photo by Stephen Dawson on Unsplash

We are embarking on a new era of digitization. Data has become ubiquitous and an integral part of our existence. 40% of the world populations are connected to the Internet. There are more connected devices (machine to machine), overtaking the number of humans. As machines churn out more data, there will be a glaring need to store and clean them for more meaningful results. The technology, which had helped us for the last 3 decades, is slowly making way for more advanced technologies to store this humongous amount of data and analyze them. And we are just analyzing 1% of the data. The organization, which leverages their data more, will have a competitive advantage. With the lower cost of processing power, data utilization is expected to improve to 2-4 % by 2020.

Customer Experience Obsession

Photo by Patrick Tomasso on Unsplash

We are in the experience economy. The organization needs to be obsessed about their customer experience. As per one of the recent study, 73% of the customer will expect the same experience from all of their vendors in case they have one good experience with a vendor. So experience management cuts across industries. The focus should be put on trying to understand the customer more and giving their optimal experience. With more prevalence of Artificial Intelligence, we can have smart bots who can interact with customers at a basic level and humans can take over the more value-added interactions like conflict resolution and customer management.

The organization, which manages these 2 strategic initiatives, would be in a better position to tackle the future and be successful.

More information and insights like this, follow @subhankarP

Saturday, September 21, 2019

Content without copywriting is a waste of good content.

Source: @subhankarP September 22, 2019 at 10:47AM

Wednesday, September 18, 2019

Saturday, September 14, 2019

Monday, August 6, 2018

Employee Advocacy : Some in house tools and apps

In general, the use of Employee advocacy enhances the social media reach by 500+%. It increase the brand equity by 20% (internal research).

I have tried to list some of the free tools/apps which can be used for employee advocacy - these are the tools/ apps which works best for

1.) Email : Email continues to be one the best employee advocacy tool. It can be easily created. The main task here is to send information to employees which they will feel good to share with others. So , the content of the email is critical. It is advisable to avoid generic newsletter. In case it unavoidable, try segregating the newsletter into different groups so that your target employee easily finds the group and reads/ shares the information. There should be consistency in the quality of content in the newsletter. You can keep the newsletter weekly/ biweekly and try not to skip it. For consistency, you can use various curation tools. Feedly can be one tools which can use.

2.)  3rd Party tools : Use tools like and . You can automate the content curation by using zapier and ifttt. For more details, you can reach out to me at

3.) Use LinkedIn Page: You can create a group or use a company showcase page. You can then keep curating the content which you want your users to share.

Here i have steered away from corporate employee advocacy tools and given some options for free/ easily available apps.

Do let me know your thoughts/ feedback in the comments sections.

Tuesday, June 14, 2016

Is Microsoft trying to create a "UBER for Knowledge workforce" with its LinkedIn Acquisition

We have seen unprecedented advancement in the applicability of digital economy over the last decade. Some of the tectonic changes are:
  • Proliferation of shared economy - which systems playing its part in connecting the supply and demand side and cutting off the intermediary. Uberization has become a buzz word
  • Social network has enabled information exchange at all the levels. Companies are using crowdsourcing to design and enhance their product design. 
The recent acquisition of Microsoft are in line with these 2 shifts. It gives Microsoft a ready access to 430+ Million users. The possibilities are immense - some of the use cases are given below:

1 - Create a network of knowledge profession on the lines of and connect it to the sourcing platforms , human resources and vendor platforms.
2 - Create a expert/ knowledge on demand service for the knowledge sector similar to and connect it to their productivity suite ( MS Outlook, MS Word). 

As companies move towards a shared economy to lower their cost of product , this can be worthwhile bet for Microsoft for future. Whether it pays or not, only time will tell. My opinion, it will ....Your comments...

P.S: These opinions are mine only and not of my current or previous employer.

Pic Credit

Tuesday, September 29, 2015

3 T’s for social media effectiveness

socialmedia, social

To be successful in social media, there are no set rules. One thing which I have observed amongst the successful social media influencers is their passion and belief in this media. There are many resources on the best practices to communicate and amplify your message. Based on my research, I have categorized them as the 3 T’s – Template, Tools and Time for enabling social media effectiveness. These are the set of best practices and free web apps that can be used for your social media activity.

Template: The post should be structured with all the required social properties, i.e., Hashtag, @ references and Links. Based on my research on the engagement rate of my twitter channel, the tweets with clickable elements have twice engagement rate than the tweets without any references. One caveat, please limit the clickable elements to a maximum of 4 in your social posts. As per statistics, the engagement decreases as we increase the clickable elements to more than 4.

Tools: This is a critical element for your social media effectiveness. There are primarily 3 categories of tools:
Listening Tools: These tools are helpful in curating information. You can organize your feeds using these tools. Some of the tools which can be used:
  • Feedly – for aggregating the RSS feeds
  • – For aggregating the twitter feeds
  •, an IOS APP from – suggests the best feeds which can be shared to your network by knowing the preferences of your followers
  • BuzzSumo and Rightrelevance – For search based curated items based on your interest area
  • Google Alerts and Newsletters – Any specific newsletters based on your interest area

Scheduling Tools: Schedule Tools help you to schedule your social posts – Some of the free tools which are used:
  • Buffer: The free edition has a maximum of 10 posting which you can schedule in advance. Supports picture uploads
  • IFTTT/ Zapier: To schedule social posting, thank followers and follow up on mentions

Analytical Tools: These tools will enable you on understanding the adoption and amplification of content. Apart from the analytics provided by the native applications like Twitter, Facebook etc., you can also use this tools for a periodic summary
  • Klout – It features the most engaged social posts
  • Socialbro – It provides a weekly summary on your account status – follower changes, content adoptions etc.

There are other similar tools as well. In case you use any other listening tools, please drop in your suggestions in the comments sections.

Time:  This is also a critical piece as the average life of social posts are less – For example, a tweet has a median lifespan of 18 minutes. We need to run demography analysis on followers to know the good time to post so that our post is read by maximum readers. We can use the native analytical tools like Twitter and Facebook analytics to understand the demography, run engagement analytics and determine the best schedule time. Some of the best practices for tweets:
  • Schedule your post at multiple times during the day in case your demography is distributed across the globe. Please note to change the copy of the content as a repetition of the same content can renege you as a spammer and your accounts can be blocked.
  • Have some time gap in between your tweets so that you are not categorized as a BOT.

These are the 3 T’s. Do let me know your comments on this blog. I look forward to your feedback and suggestions in the comments section.
I curate information on digital media and share it at @twitter and @Pinterest

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3 T’s for social media effectiveness

To be successful in social media, there are no set rules. One thing which I have observed amongst the successful social media influe...