Featured Post

Circular Economy Hackathon - 4 Innovative Ideas

  Long before the famous song – The Circle of Life – from the movie, the Lion King, set everyone pondering over this philosophical question, eminent thinkers and economists tinkered with this idea of “closed loops” for containing the effects of unrestrained human consumption on our ecology and economy.   Circular Economy, a sustainability model, propounded by the Ellen MacArthur Foundation, is making world leaders take note of the need for re-X (re-use, re-make, re-cycle, etc.). Although the foundation has been advocating the cause in the last decade, the concept of circularity has been around for quite some time. In the 1960s, Kenneth Boulding presented the concept with different terminology. Walter Stahel’s work, a decade later, also provided another perspective on this topic of sustainability. However, it is to the credit of the  Ellen MacArthur Foundation’s  sustained efforts that a lot of interest and meaningful engagement has happened in recent years to action sustainability

How to Leverage Social Media Metrics for maximum impact

  “You can't improve on it unless you measure it”. This hold true for the social media effort of your organization. Social Media can be categorized into 3 types of media – Owned media, Earned media and Paid media. Owned media is the one where the brand operates its own media – social media channels, blogging channels and affiliate channels. Earned Media are the media that is generated about the brand from customer, prospects, analyst and even employees. Paid media – here the brand pays to put their content in the media channels owned by others – influencers, agencies etc. In this blog, we will explain:  Some metrics to track social media. Deep dive into one of the key metrics on Share of Voice (SoV). Key Success parameters for SoV. · Social Media Metrics Key metrics are listed below. For Benchmarks, you can refer to this nice blog. What is Social Share of Voice SoV ? Share of Voice (SoV) is the percentage of your organization’s social and digital mentions in not owned

Be a life long learner #niceread

Be a life long learner #blogcontent #niceread — Subhankar (@subhankarP) October 5, 2020 Source: @subhankarP October 05, 2020 at 07:19PM


- #blogcontent — Subhankar (@subhankarP) September 5, 2020 Source: @subhankarP September 05, 2020 at 05:12PM

2020 Social Media Industry Benchmark Report | Rival IQ

2020 Social Media Industry Benchmark Report #blogcontent | Rival IQ — Subhankar (@subhankarP) August 13, 2020 Source: @subhankarP August 13, 2020 at 06:03PM

#blogcontent — Subhankar (@subhankarP) August 11, 2020 Source: @subhankarP August 11, 2020 at 09:22PM

The Amazing Things We Can Do with Virtual and Augmented Reality #augmentedreality #feedly

The Amazing Things We Can Do with Virtual and Augmented Reality #augmentedreality #feedly #blogcontent — Subhankar (@subhankarP) August 10, 2020 Source: @subhankarP August 10, 2020 at 10:07AM