Techsambad

A talk given on 11th July, 2021 to Antwalk on role of digital marketing in this new era.

Part 2 comes after 6 years of the original post -  "How to thrive in the world of digitization". A lot has happened. Internet is now considered an essential service like water and electricity. Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 per cent of the global population ( Source ). Around 4 Bn people are active social media users. The global cloud market is around 62 Billion in 2020 and is expected to grow at 20 CAGR YoY by 2025. Lately, I enrolled on MOOC on  The Business Opportunities of a Digitally Transformed Economy   It was a course that talked about how to digitally transform your organization and prepare it to navigate the technology and business changes for the future. Experts talked about many things which can transform our future in the next 5 years. Three things that stood out for me are : 1.) SuperSpeed Connectivity:  With the advent of 5G, we will unleash new potential for machine-to-machine interactions. New opportu

  Long before the famous song – The Circle of Life – from the movie, the Lion King, set everyone pondering over this philosophical question, eminent thinkers and economists tinkered with this idea of “closed loops” for containing the effects of unrestrained human consumption on our ecology and economy.   Circular Economy, a sustainability model, propounded by the Ellen MacArthur Foundation, is making world leaders take note of the need for re-X (re-use, re-make, re-cycle, etc.). Although the foundation has been advocating the cause in the last decade, the concept of circularity has been around for quite some time. In the 1960s, Kenneth Boulding presented the concept with different terminology. Walter Stahel’s work, a decade later, also provided another perspective on this topic of sustainability. However, it is to the credit of the  Ellen MacArthur Foundation’s  sustained efforts that a lot of interest and meaningful engagement has happened in recent years to action sustainability

  “You can't improve on it unless you measure it”. This hold true for the social media effort of your organization. Social Media can be categorized into 3 types of media – Owned media, Earned media and Paid media. Owned media is the one where the brand operates its own media – social media channels, blogging channels and affiliate channels. Earned Media are the media that is generated about the brand from customer, prospects, analyst and even employees. Paid media – here the brand pays to put their content in the media channels owned by others – influencers, agencies etc. In this blog, we will explain:  Some metrics to track social media. Deep dive into one of the key metrics on Share of Voice (SoV). Key Success parameters for SoV. · Social Media Metrics Key metrics are listed below. For Benchmarks, you can refer to this nice blog. What is Social Share of Voice SoV ? Share of Voice (SoV) is the percentage of your organization’s social and digital mentions in not owned

Be a life long learner #blogcontent #niceread https://t.co/4J5c4wPmAB — Subhankar (@subhankarP) October 5, 2020 Source: @subhankarP October 05, 2020 at 07:19PM

- #blogcontent https://t.co/4RpHf9TSjr — Subhankar (@subhankarP) September 5, 2020 Source: @subhankarP September 05, 2020 at 05:12PM