Social media has penetrated our lives in more ways than one could have imagined. We not only just share personal trivia on these increasingly ubiquitous channels of networking, but whatever we put out in the open has the potential of impacting our professional lives in an ever-increasing manner.
Why being ‘Socially Visible’ is necessary?
Well, the answer is very simple – what has changed is where the first interaction between a customer and the company; the employer and an employee happens. No longer are we bound by limitations of physical interactions to gather information about something or someone. Customers are increasingly using blogs/forums/Q & A sites to gather information about products/services they want to buy, and only if the first interaction goes well do they actually consider physically visiting a store to enquire more about what they want to buy. And, the mechanism is not different when it comes to acquiring new talent - employers are increasingly exploiting social channels like LinkedIn/Facebook/Twitter/Blogs to find about an individual before their first physical interaction.
We must win in the ‘Zero Moment Of Truth’, and this probably is the reason why we need to be ‘Socially visible’.
But then, when I think about it, what is really worth contemplating and what should definitely call for our attention is – Are we justifying the time we spend online? Are we truly ‘Socially Visible?’ – Your comments?
This Blog was first published at SCN and has been published with permission from the Author.
About Author: Chirag (@SChirag37) is currently pursuing management studies at MDI, Gurgaon and had done his internship at SAP Labs, Gurgoan.