Showing posts from June, 2015

Email Marketing Quick Trick : How to create a click to post

Click to post links in an email is a nice way of telling your mail readers to just click and submit the message in their preferred social channels. For example: In the following examples, which was is easier. Option 1 : Please post the following tweet in your social channels and amplify this message: "For latest blogs, news and information on digital marketing, please follow #techsambad." Option 2: Please amplify this message in twitter by clicking here: By choosing option 2, you are making it more easier for the reader to avoid steps like Copy the content Opening the twitter pasting the content So basically, clicking the link will avoid this 3 steps and will be more convinient. I use the following site to create the links for twitter, faebook and all the major social channels..... I have built an excel utility where you can get multiple messages at a single go. In case you need that, please

3 Steps to curate News and Articles using Twitter

As per the latest statistics, we have more than 300 Million twitter users and its the most popular social channel employed by the business . Majority of the analyst use twitter to amplify the industry related news, articles and thoughts. Following these information can be more enriching than following a particular tech channel. This blog will list a simple way on how we can use the search functionality of twitter to create a daily news stream. 1.) Use the advanced Search functionality of the twitter. You can find this option under "More Options" in the search page. Put the key words that you want to filter for your daily consumption. Please remember to use "OR" in case you want multiple searches. Similarly follow the same process for the words which you do not want to see in your search results. Also, you can put language as an filter. Getting the perfect result will require right searches and right exclusions. Its an iterative process - you cannot achieve 1

New Board on Pinterest

I am trying to expand my social world by adding Pinterest and curating information on this platform. This Pinterest board is a curation of all information Social media and digital marketing based on my research. If you want to collaborate on the pin, please send me a request at Follow Subhankar's board Digital Marketing Concepts on Pinterest.

Analyst are the oxygen for any analysis

Analyst remove the chaff from the grain; Without them, the entire data analysis will go down the drain. That is how i would like to describe the contribution of analyst for an meaningful data. Now, some logic to prove my "analysis". 1- We have lots of data which gets captured in a digital selling process - Clickstream, web server information, customer questionnaire etc. - And we require logical and human intervention to determine which data source will be pertinent to which stage of the digital selling cycle and also designing the system to capture the right data - to ensure we are capturing the right data at the right time at the right way. Tools only provides the way, the analyst gives the direction to the logic and help us in reaching the destination. Analyst prepare the blue print of the system to capture the right data. 2. Remove the discrepancies - Tool will give us the result - analyst remove the aberration. For example, in social media - if we use tools we