The tech landscape is constantly evolving, and with it, the strategies for growth and innovation. Recent events, particularly the Windsurf acquisition and the Character.ai deal with Google, highlight a burgeoning trend: large corporations are increasingly opting to acquire intellectual property (IP) and founding teams rather than entire companies. This shift signals a more surgical approach to M&A, focusing on specific assets and expertise that can accelerate internal development and maintain agility. The Windsurf Saga: A Case Study in Strategic Asset Acquisition The Windsurf acquisition by Cognition is a prime example of this new playbook in action. Initially, OpenAI was reportedly in talks to acquire Windsurf, an AI coding startup, for a hefty $3 billion [9]. However, the deal ultimately fell through, and in a dramatic turn of events, Google swooped in to poach Windsurf's CEO and co-founders [8]. Following this, Cognition announced its acquisition of Windsurf, specificall...
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