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3 T’s for social media effectiveness

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To be successful in social media, there are no set rules. One thing which I have observed amongst the successful social media influencers is their passion and belief in this media. There are many resources on the best practices to communicate and amplify your message. Based on my research, I have categorized them as the 3 T’s – Template, Tools and Time for enabling social media effectiveness. These are the set of best practices and free web apps that can be used for your social media activity. Template : The post should be structured with all the required social properties, i.e., Hashtag, @ references and Links. Based on my research on the engagement rate of my twitter channel, the tweets with clickable elements have twice engagement rate than the tweets without any references. One caveat, please limit the clickable elements to a maximum of 4 in your social posts. As per statistics, the engagement decreases as we increase the clickable elements to more than 4. Tools: T
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Email Marketing Quick Trick : How to create a click to post

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Click to post links in an email is a nice way of telling your mail readers to just click and submit the message in their preferred social channels. For example: In the following examples, which was is easier. Option 1 : Please post the following tweet in your social channels and amplify this message: "For latest blogs, news and information on digital marketing, please follow #techsambad. www.techsambad.com" Option 2: Please amplify this message in twitter by clicking here: By choosing option 2, you are making it more easier for the reader to avoid steps like Copy the content Opening the twitter pasting the content So basically, clicking the link will avoid this 3 steps and will be more convinient. I use the following site to create the links for twitter, faebook and all the major social channels..... http://www.sharelinkgenerator.com I have built an excel utility where you can get multiple messages at a single go. In case you need that, please
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Employee Advocacy : Some in house tools and apps

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In general, the use of Employee advocacy enhances the social media reach by 500+% . It increase the brand equity by 20% (internal research). I have tried to list some of the free tools/apps which can be used for employee advocacy - these are the tools/ apps which works best for 1.) Email : Email continues to be one the best employee advocacy tool. It can be easily created . The main task here is to send information to employees which they will feel good to share with others. So , the content of the email is critical. It is advisable to avoid generic newsletter. In case it unavoidable, try segregating the newsletter into different groups so that your target employee easily finds the group and reads/ shares the information. There should be consistency in the quality of content in the newsletter. You can keep the newsletter weekly/ biweekly and try not to skip it. For consistency, you can use various curation tools. Feedly can be one tools which can use. 2.)  3rd Party tools :
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